Gone are the days when there was no technology, no phones, no internet and we had to walk to a retail shop to buy a specific product.
But things have drastically changed!
It’s no longer good enough to rely solely on word-of-mouth to get new customers.
Remember that your customers are online, so should you!!
Let’s face it!
You’ve opened an eCommerce store (the basic step of getting your business online), listed your items, and done with everything!
- How would you let your customers know about your business?
- How would you start getting enough traffic?
- Why would customers buy from your store only?
Well, no matter how big your online store is or what kinds of products you have, without adopting the right digital marketing strategies, your retail business cannot grow!
And if you don’t have time to do it, hire the best digital marketing agency in Delhi to skyrocket your business exponentially.
But the question is-
What does your eCommerce retail store have to do with digital marketing?
Well, more or less everything!!
Important Trends to Look Out
Let’s look at important e-Commerce trends;
- Retail e-commerce sales are expected to grow 4.9 trillion in 2021(Statista).
- More than 40% of shoppers make more than half of their online purchases on a mobile device, as per the internet retailers.
- The E-commerce market in India is expected to quadruple to $70 Billion by 2021.
The facts, as you could see, showcase how rapidly eCommerce sales are growing and how big it’s going be in the future.
To make your online retail store an absolute success, you must consult a creative design agency in Delhi that can utilize the best digital marketing strategies for your business.
Without wasting any more time, let’s get to the main course.
Top 7 Online Marketing Strategies Every Retailer Must Follow
Here are the 7 online marketing strategies every online retailer must follow.
1. Email Marketing: Did you know?
“Over 218 billion emails were sent, every single day in 208, and the numbers are expected to increase by 333 billion in 2022”.
That shows the true power of email marketing.
You might have a website but if you’re not leveraging email marketing, you’ll likely fall behind.
Ensure you create great email marketing campaigns with drag-and-drop customizable templates that you can easily personalize, send to your contacts, and track the response.
And if you’re looking for an email marketing platform with more than 700 mobile-responsive email templates to automate your email marketing, consider a digital marketing agency in Delhi for your email marketing needs.
2. Social Media Engagement: To survive in this tech-driven landscape, you should have a robust foothold on social media, too.
Ensure your business must have a good reputation on different social media platforms like Twitter, Facebook, Instagram, and Pinterest.
But that’s indeed a time-consuming task.
Do you have enough time to share and manage various social media accounts? Well, you’ll hardly get time for it!
The answer to your problems is to consult a social media marketing agency in Delhi!
Choose a professional that can effortlessly manage all your social media accounts in one place, schedule social media posts at the right time, review your analytics to check how posts are performing.
3. Optimize the Use of Mobile: Did you know?
According to Statista, “Users spend more than four hours a day on their mobile devices”.
In 2019, smartphones responsible for over 50% of traffic worldwide while email has an average open rate of around 24%, the rate of text message open rate is over 80%.
In addition to social media and email marketing, you must effectively utilize mobile optimization in the best way.
Just like you collect your customers’ email addresses, start organizing their contact numbers.
Once you have the list, start sending gift codes and coupons that can only be redeemed by visiting the store. This would compel them to make more purchases; ultimately your sales will increase.
Tip: Avoid sending via WhatsApp, use SMS to send them, instead.
4. Don’t Overlook Local Inventory Ads: “Nearly 80% of consumers don’t visit a store of they can’t access inventory levels online”.
Make sure your online shoppers find your local store and all associated details like email, phone number, and hours.
After that, provide local inventory availability information for each item at each store location.
Ensure you leverage Google Local Inventory ads to allow your shoppers to identify products at each store location.
If you don’t know about ads, choose the right digital marketing agency in Delhi and get it done at the best price.
For instance, if someone is looking for a new pair of shoes, they just need to type “Best shows for men near me” and a list of stores with shoes available get displayed on their smartphones.
5. Start Creating Content for your Retail Business: If you’re in a retail business, you must discover your retail expertise (Be it a home delivery, affordable pricing, discount pricing, or good customer service) and wove it into your digital marketing.
Create appealing content and share them on your social media platforms, website, retail blog, or news sites.
If you don’t have time for content, hire a creative design company in Delhi that can cater to all your content marketing needs.
If you are into clothing, create content related to clothing.
Remember that “Your content must attract your target market to make a purchase”.
You may create;
- Retails industry news
- Customer testimonials
- Retail infographics/photos
- Tips and advice
6. Engage with Your Retail Customers: This is something you must prioritize!
Ensure you keep in touch with them more often.
You can take their email id, contact number, or something else.
Consider using a robust CRM system to keep information about your retail customers. Use email and SMS to engage.
Send regular updates about promos, tips, discount purchases, news, sale, new offers, and many more.
7. Join & Network with Strategic Partners: When it comes to taking your retail business to an unprecedented scale, join local business groups. You could also network with strategic partners.
Once you’ve successfully joined groups (online or offline), start building a relationship with strategic partners to promote your retail business.
And if you don’t know how to build connections, hire a professional social media marketing company in Delhi to make your business popular diverse groups.
Own a retail business? These effective digital marketing would significantly help grow your business!
Being a retailer, as you could see, you have to have a sound online marketing strategy that incorporates social media, email marketing, and other convenient options that approach customer acquisition and satisfaction.
If you’re not aware of marketing strategies or don’t have enough time, Mise-En-Place can help you out!!
Mise-En-Place is a leading digital marketing company in Delhi that offers goal-oriented marketing strategies for retail that would build the foundations for a successful and competitive business.
For more information about digital marketing services, feel free to get in touch, visit https://www.mise-en-place.co/, and witness an exponential business growth!