Gone are the days when real estate agents used to rely on posting information on a bulletin board, making connections with people around them, or going home to home, just to promote their business.
Tables have turned around.
Nowadays this strategy doesn’t quite cut it.
Almost every individual, be it a school going kid or an aged uncle, people are glued to their phones and use it efficiently to find a reliable product, service, or anything on the internet.
Real estate agents are very well aware of the fact that they must do something beyond selling a property to gain a foothold on the market.
This is where the importance of social media marketing comes in.
In this tech-dominating world, businesses of any genre or size, do promote their products and services because they know their customers are on the internet. And for that, they must leverage digital marketing techniques.
When it comes to the cutthroat real estate industry, however, the ability to generate leads through captivating marketing campaigns is likely even more critical to achieving success.
What is Facebook Marketing?
Facebook marketing can be defined as the canopy of social media marketing that where a Facebook page is made as a communications channel to maintain contact with and attract customers.
The social media giant actively allows users to create individual profiles or business pages for companies, organizations, or any group attempting to increase their brand awareness and develop a prospective audience for a specific product, service, or brand.
“The average person spends more than half an hour per day on Facebook, meaning you must leverage captivating Facebook ads to attract them, as the study conducted by Mediakix”.
And the fact of the matter is when you’re setting up real estate Facebook ads, those ads can display on Facebook, Instagram, and Facebook’s partner websites.
Facebook and Instagram have become a strong platform with immense users.
More than 65% of people log into Facebook every day and you would make a grave mistake if you avoid this marketing platform.
That’s the reason, most businesses look for the best social media marketing company in Delhi to outsource their work and gain significant benefits.
7 Effective Facebook Marketing Tips for Real Estate Business
The following are the best Facebook marketing tips you must use for your real estate business.
1. Target the Right Audience: No real estate owner wants to turn down a client who was serious about buying or selling.
But when it comes to advertising or marketing, you must target one type of person at a time. This is an effective method to connect on a deep level to earn a click on your ad.
Remember that the kind of person you start targeting depends on several factors:
- Who you’ve worked with well in the past
- What types of areas you know where you can sell and make a substantial profit?
- What types of homes/areas you enjoy working with people buying/selling, etc…
People do re-locate for several factors such as business, retirement, children, etc. But it’s common that people are buying a home within a specific location. You must be careful while targeting.
If you want to target a whole city, use Facebook’s geo-targeting tool.
2. Leverage Video Marketing: Video marketing is certainly an overlooked marketing method in the real estate game! While some have begun to catch on, many still view video as both a time-consuming and challenging medium.
However, it doesn’t need to be!
Listings with a video received more than 400% inquiries than those without “according to an Australian Real Estate Group
This makes sense, right?
Like other domains, this works for real estate as well.
While the video is still not the same as being there, it gives the viewer a more realistic look into the property. And the best part is that they are not only impressive, but they also include a friendly face to provide context and build trust.
Video marketing isn’t a cakewalk; it requires enough expertise and knowledge.
If you want to do video marketing (you must of course), then choose the best advertising company in Delhi to ensure your videos must look attractive to your potential customers.
3. Create Exceptional Ad Copy: Building trust is one of the most challenging aspects of being in the real estate business. When someone is making a financial decision that would significantly impact their day to day, they must work with a trusted party.
Copywriting isn’t like writing a 20th-century novel. Those days are gone when long sentences, hard to pronounce words, and abstract concepts used to dominate the writing industry.
“Less is more- that’s today’s mantra of copywriting”
When crafting your Facebook ads for real estate, show realistic imagery, and be direct and relevant in your ad copy. Tell the consumer exactly what they would get after clicking the specific option and that must include information like price, area, square footage, number of bedrooms, etc. in your Facebook ad.
If you want professional assistance, go for the top Facebook marketing company in Delhi to make your investment a lucrative one.
4. Create an Attractive Call to Action (CTA): Nothing complicated about that. Your best real estate Facebook ads must have a clear objective.
A person should know exactly what you want them to do. It should be very easy to do so. Avoid making your CTA longer than usual.
Around 90% of people who read your ad headline also read your CTA, as per a marketing research firm, Unbounce.
As per a marketing software company, HubSpot, a CTA that seems personalized earns 42% more clicks. Personalized doesn’t mean you’re calling someone by name.
Use call to action words in your ad copy such as Buy Now, Hurry, Join Free, Shop Now, Learn More, Enter Now, Try for Free, and many more.
5. Create a Landing Page: What is a landing page?
It’s the page where a user lands on when they click your ad.
As a matter of fact, It’s not your about page, services page, listing pages or a home page, it’s about the specific product or service you offer, instead.
A landing page is a particular page created for the purpose of converting prospects into potential clients.
Remember that creating landing pages isn’t a cakewalk; you must be well-versed with all marketing strategies. If you don’t have, however, choose the top SEO Company in Delhi/NCR for professional assistance.
A page maybe
- Offering an estimate of their home value.
- Offering something that the target audience will find it valuable
- Listings customized to their preferences
More than 50% of organizations that are using landing pages test their pages to see what works best. That means they create two similar landing pages. It allows you to put a CTA button higher on the page that works best for your business.
6. Use Testimonials & Reviews: There is another way to gain trust through your advertisements is putting genuine testimonials and customer reviews.
While it’s quite easy to brag about how good your services are, it’s only earnest when it comes to a non-biased party’s mouth.
This is where testimonials and reviews come into play.
If you go through any of the business and read what some of their former clients say about him, your wall of distrust instantly breaks down.
When you’re exposing new people to your brand, you must show them what previous clients said about them.
For more impact, you can incorporate some of the best reviews into your ad copy.
7. Create Captivating Creatives: There’s no arguing with the fact that your images do play a quintessential role as they can make or break your business image.
Don’t put any images just because you like it. There are several factors considered such as resolutions, pixels, size, and so on. Choose the best digital marketing services company in Delhi to make your captivating images that attract your audience.
Those in the real estate business must employ professional photographers with relevant experience to capture the look they’re going for. Don’t go for cheap; always choose the highest quality images for your ads to draw in potential buyers.
This must be incorporated into your ad copy as well, but always remember that first impressions are everything!
If you can appeal to a desired lifestyle through captivating images, then there are chances you will get new leads.
Creating real estate Facebook ads isn’t cumbersome but optimizing them to get the most leads could be potentially challenging.
Follow these 7 tips and you’re well on your way. Do several things such as target narrowly, geo-locate, create a great landing page for each type of ad, and monitor everything to consistently improve.
If you’re struggling to keep your ad costs low while generating significant leads, Mise-En-Place is here to help you.
We are one of the best digital marketing agencies in Delhi/NCR who provides the best Facebook marketing services that help your real estate business to establish a foothold on the market without breaking your bank account.