Are you into the fashion industry for a long but still struggling to attract the target audience?
Well, if so, you’re not alone in the queue, there are thousands of businesses, too!
Because fashion is a fast-paced, evolving, and competitive business, it requires significant effort, time, and effective marketing strategy to see visible results.
And when it comes to growing your fashion business, Instagram marketing has tons of business benefits. A goal-oriented Instagram strategy can drive a loyal community of followers and make sales.
But it’s not just about being a trendsetter — an Instagram strategy for a fashion business is not just about attracting an audience, but it’s about sharing experiences and selling your brand lifestyle.
For an effective online marketing strategy for your brand, you have to have a professional social media marketing company in Delhi.
Without wasting time, check out these popular tips, tricks, and industry-favorite features to help you create your own successful Instagram for fashion marketing strategy!
Top 7 Instagram Marketing Tips To Grow Your Fashion Brand
Here are the 7 easy and effective Instagram marketing tips for your fashion business.
1. Leverage Free Instagram Tools
Instagram recently just started to roll out business profiles, which heavily mirrors Facebook’s business profiles that include complete with a huge “contact’ call-to-action, allowing users to contact the business via email, call, or text.
Along with the contact option, fashion businesses can have access to analytics, or as they call them, Insights, giving users access to impression and engagement data. Make sure your business has a professional IG account and convert it into a business profile to take advantage of these options.
If you’re new to this world of online marketing, choose a professional digital marketing agency in Delhi to take care of all Instagram marketing needs.
Remember that the more you understand about how your users are interacting with your content, the better you can make adjustments to improve your engagement.
2. Use Carousel Posts to Display Multiple Pieces or Product Angles
Irrespective of the size of your business, you must utilize the Instagram carousel trend and discovered new and creative ways to incorporate them into your Instagram marketing strategy.
When you share multiple photos and videos in a single post (rather than posting several photos and videos again and again), this would give you way more flexibility to share valuable and interesting content without spamming your followers:
Whether you’re launching a new fashion outfit or new denim cloth, the ability to share several product photos in a single post is an ideal choice to drive the audience’s interest and, ultimately, sales!
3. Use Instagram Video Posts to Promote Your Products
While photos are being commonly used format on Instagram, video is now gaining a lot of traction… And not just in terms of popularity.
According to a report from e-Marketer, engagement numbers for videos are growing significantly faster than photos.
Nearly 65% of consumers are more likely to buy a product online after watching a video of it first according to HubSpot.
Make sure you use Instagram video to show your products in action to substantially increase the ROI of your Instagram marketing!
Many fashion brands now sharing videos of their behind-the-scenes, events, and other interesting things related to their brand.
There are so many ways, as you could see, to get creative with video for your fashion brand – and witness tremendous growth in your customer base.
If you don’t know how to post eye-catchy video, hire the best creative design agency in Delhi that has relevant expertise to post beautiful and attractive videos for your brand.
4. Interact With Your Followers to Ignite Growth
If someone leaves a comment on one of your posts, don’t forget to reply and thank them.
That might look a bit normal for you!
But doing so may create a loyal customer and that person might become a wild promoter of your brand.
Make sure you find ways to interact with your followers to interact with your posts. You could use the “Tag 3 three friends” type strategy in your post to attract new followers. Since they are being introduced to your Instagram profile through a friend, they are likely to trust your brand a lot more.
5. Creating Instagram Stories for Fashion Brands
Creating stories is one of the easiest and best ways to generate followers and grow your brand.
Did you know?
There are over 500 million accounts globally tapping the audience through stories each day!
If you’re using Instagram Stories for business, you must incorporate the right strategy in place for sharing content. But if you want to use Instagram Stories to get more followers and grow your reach, you need to change your strategy.
You need to hire the best social media marketing company in Delhi that can create stunning Insta-worthy stories to capture the audience and turn them into customers.
That’s why you’ll want to invest your time in creating an Instagram Stories strategy.
- Use Links in Your Instagram Stories
- Ask Questions related to fashion in Your Instagram Stories
- Use the Countdown Sticker in Your Instagram Stories
- Share Polls & Emoji Sliders
- Share GIFs in Your Instagram Stories
6. Creating an interactive hashtag
It’s indeed effective- just make sure you are using hashtags the correct way.
Make sure you create a hashtag that customers use to tag photos of them with the product that they just purchased.
It would allow your followers to use the hashtag and post images of them with your product because they are willing to be featured on your page.
Every time someone posts using your hashtag they are allowing their followers to know their company and product(s) and boom- you’ll get advertising free of cost!!
7. Avoid Overwhelming Your Audience
Always stay connected with your followers but also don’t post frequently as you would end up overwhelming your followers.
And there are chances that they might unfollow your account because you might be just getting under their skin.
You need to figure out how your audience responds. You can start posting twice daily and at different times of the day to know when the highest engagement occurs. Always try to experiment with more and fewer posts per day, really paying attention to engagement.
After finding the right spot, choose that path and it would increase your followers to an unprecedented scale.
If you don’t have time to figure out how your audience responds, choose the professional creative agency in Delhi to do it for you!
That sums up the top 7 Instagram marketing tips for your fashion brand!
Remember that these tips would take time and effort and you need to change them accordingly as per their performance.
If you’re busy in other core operations of your business or don’t have expertise in online marketing, leave everything to us!
Mise-en-place is a leading digital marketing agency in Delhi that follows a holistic approach to online marketing, ensuring your fashion brand to drive customers and increase your sales respectively. With a dexterous crew of marketing consultants, executives, and social media experts, you’re likely to experience substantial brand growth without breaking your bank. Talk to our experts today and choose the best social media marketing services today!