You are currently viewing Tips to Increase Facebook Marketing ROI
  • Post published:October 26, 2020

Have you ever wondered why your marketing campaign is always being ignored by your audience? Are you bored of creating campaigns that are possibly not converting?

If your answer is affirmative, you’re not alone and that’s the reason, most businesses look for the best Facebook advertising company in India.

Millions of marketers, if not billions, like you are creating campaigns every day. They wonder if they should continue to splurge on marketing that’s not even providing them results.

Unless you know the reasons why every time all your marketing efforts go in vain and you are unable to generate tangible results.

There’s no doubt that Facebook is an incredible platform for marketing your business.

As a matter of fact, More than 5 million businesses are advertising on Facebook.

But you can’t just run into Facebook advertising without a plan and you don’t want to throw a bunch of money into paid ads that don’t drive any sales to your website.

But before we dive into the arena, we must discuss;

How Do Facebook Ads Work?

Facebook ads, arguably, come in several varieties. It allows you to promote your posts or your website itself. You can still be successfully sending users to your website, despite Facebook’s increasing focus on native ads.

Facebook ads are specifically designed to target users based on their behavior, profile information, location, and other parameters. Since businesses are either newbie or aren’t proficient enough, they look for the best Facebook marketing services in Delhi.

Once you’re done creating ads, you may set a budget and bid for each click.

When it comes to driving engagement and brand awareness, Facebook ad options are significantly great but ads driving users off-site are still an ideal option for direct response advertisers looking to make a sale.

This post will walk you through the best practices for creating CPC (Cost-Per-Click) ads that drive traffic to your website.

5 Tips to Significantly Improve Your ROI using Facebook Ads

Here are the 5 proven tips that would certainly help improve your ROI using Facebook Ads.

1. Target the Right Audience: One grave mistake that many new Facebook advertisers make is they try to reach as many people as possible with their ads.

While this isn’t bad whatsoever, it’s also not the right approach.

Doing so can negatively impact your chances of finding any significant success with these ads.

Remember that your customers have different needs and are also at different stages in the buyer’s journey, hence, you must focus on creating ads for each target audience you want to reach. You must;

  • Know what platforms they do like and used them mostly.
  • Know what language/tone they use.
  • Know what kind of content appeals to them the most
  • Know how to engage with them.
  • Know their likes, dislikes, and general preferences.

You can leverage Facebook’s Audience Insights feature to get a stronger and better understanding of the audience you are targeting and why you should do so. Most importantly, you’ll get a bird’s eye view of your audience while allowing you to get deep into the smallest of details.

If you face any problem in doing so, always look for the best social media marketing company in Delhi.

There is a plug and play tool that would help you to create a custom audience for your campaign and that tool is called Pixel. It will certainly help you to create custom audiences that you can target with your ads.

2. Send Your Users to a Selected Place: When a user clicks on your Facebook ad, you should send them to a dedicated landing page.

Most businesses make this mistake of sending them to their site’s homepage or Facebook business page, which is completely wrong.

Keep this in mind that your home page could be disturbing for users; there are so many places for them to click that you run the risk of them abandoning your site before they reach your product page.

When you have a specific landing page for your Facebook ad campaign, however, you would let your users land on the right page and make the desired action.

Create a landing page that only showcases your email list option if you want to grow your email list

On the contrary, if you want to sell a certain product, create a landing page that showcases the features of the product alone and includes a call-to-action that compels your users to make an action.

You can use a tool to easily create stunning designated landing pages that will turn Facebook users into loyal customers.

3. Create Relevant Headlines and Enhance Your Images: Say goodbye to your dull photos and drab headlines.

If you want to stand tall above the rest, in the crowded Facebook feed that’s full of attractive and entertaining photos and videos, you must make sure that your Facebook ad will grab the attention of users.

Remember that we people are visual creatures, so using high-quality images with bright colors to get more out of your Facebook marketing.

Your headline is important, so are your visuals. Make sure that your copy is clear and to-the-point.

Instead of writing irrelevant headlines or poor-quality images, consider the best digital marketing company in Delhi to make your investment a lucrative one.

You can also add emojis to your copy for exceptional results.

“Using emojis on Facebook results in 57 percent more likes, 33 percent more comments, and 33 percent more shares, as per the studies”.

And more engagement with your posts can result in more business sales.

4. Harness the Power of Retargeting: Have you ever wondered why users who visit your site leave without making a purchase?

If so, you’re not alone in the queue.

As a matter of fact, more than 90% of first-time website visitors do not intend to make a purchase.

So, when a user leaves your site, they might never come to your site. By leveraging the Facebook retargeting, you can find those users who left you and get them back.

Facebook retargeting, in simpler terms, is a cookie that you add to your website that can track when a user leaves your site, follow them to Facebook and other platforms like YouTube and show them targeted ads that convince them to return to your site and buy.

By harnessing the power of retargeting, you will certainly get a substantial boost in your ROI.

5. Make Use of Different Types of Ad Types: Every marketer knows that a typical Facebook image ad is effective but you might still be missing out on many dynamic Facebook ads that could drastically improve your ROI.

Choosing the perfect ad type, depending on your business and what your business objective is, may substantially increase click-through rates and drive more sales.

Here are the most engaging Facebook ad formats you must know;

  • Dynamic ads – With dynamic ads you can upload your product catalog and the social media platform (Facebook) will continue to find the right people to promote your products.
  • Collection ads – If you want to sell a variety of products, consider using the collection ad as it’s an ideal way for users to browse your catalog without ever leaving the app.
  • Carousel ads – With carousel ads, you can showcase up to ten images or videos in a single ad with each one of them having their own link.

If you don’t have any knowledge regarding ads, always choose the top Facebook marketing company in Delhi/NCR.

Final Thoughts

With these simple tips to increase your Facebook marketing ROI, you don’t have to splurge on campaigns that don’t connect with users or convince them to buy. They are an absolute waste instead!

Consider focusing on Facebook ad campaigns that will make users excited about your business and eager to become your next customer.

Did you find it daunting? Are you engaged in handling other core operations of your business?

If so, leave everything to us, Mise-En-Place is here to help. We are a certified and dexterous team of social media marketing experts who provide you with the best Facebook marketing solutions in Delhi/NCR to significantly improve your ROI on Facebook Ads without breaking your bank account. Talk to any of our specialists today and witness exponential business growth!

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