If you own a small business and relentlessly trying to get more potential customers with constant diligence, you’re not alone in the queue.
Local small businesses heavily rely on local customers.
In this technology-driven world, search engines play a quintessential role in searching for desired products and services and help a lot in getting potential customers for small businesses.
Google says that ’More than 45% of searches have local intent.’ This means that most of the customers are looking for particular products or services near them.
Thus, search visibility is an extremely important aspect for small businesses and it can be achieved primarily through local SEO (Search Engine Optimization). Before proceeding further we need to understand what is local SEO?
What is Local SEO?
Many small business owners are very well aware of Search Engine Optimization (SEO), but they don’t know much about local SEO.
To understand local SEO, we need to go through an example:
Suppose John is searching for a coffee shop in Connaught Place, New Delhi and you are having a well-renowned coffee shop in the same area. In the search results, your coffee shop will also be shown as per relevance and it will also get the attention of John.
This is called local SEO.
It is the optimization of local search results. It always shows results based on the searcher’s current location. It also includes showing results based on top rankings.
Based on a study done by Forbes, it was concluded that 95% of the searchers used their Smartphone devices to perform local searches.
Also, Search Engine Watch discovered that 70% of the searchers called to the businesses directly from their search engine results. These are evidences of the fact that local SEO helps a lot to catch the attention of potential customers. And these numbers will grow due to massive technological advancement as well as the technological dependency of human beings.
That’s the reason, it’s imperative to choose a Local SEO Provider Company in Delhi that can bring substantial results.
Now we are very well aware of what is SEO.
Have you ever wondered why it is so important for business owners? Let’s discuss it…
Importance of Local SEO
Local SEO can prove a boon to your small business. There are many reasons why local SEO is mandatory. Some of are discussed below:
1. You’ll Attract Potential Customers: We cannot deny the fact that most people, nowadays, prefer to sit at home and search online for whatever they want to. If you want to buy anything, you would prefer to search online to find the better options available in your respective area or city, rather than wasting your energy and time in going to market directly.
Thus, local SEO pre-dominantly helps the local customers to find their desired local services around them. That is the reason why local SEO is important for your business to catch the customer’s attention towards your business.
2. Want to create your own Brand? Local SEO is the Key: You might have seen that most of the businesses mention all the services that they provide along with prices and images. They do it to make their business more authentic. It helps them to establish their brand. Local SEO helps your business to reach out to as many people as possible which helps in creating and identifying your brand. For the best assistance, consider the Best Brand Marketing Services in Delhi to significantly grow your business.
3. Helps Expand Your Business: When you use local SEO, you are actually allowing customers to interact with your business. One such way is having reviews from your customers. One can ask their customers to provide their reviews based on the services or goods they receive. Most of the new customers always prefer to go through other customers’ reviews and ratings before finally deciding to get the services or products.
If you’re finding difficulty in asking reviews, consider a Local Search Engine Marketing Company in Delhi to ease your worries.
In this way, we can say that local SEO helps in business expansion in terms of reviewing, promoting and marketing your business.
5 Best Tips to do local SEO to Reap Maximum Business Benefits
Now we have gone through the definition of local SEO and its importance, let’s move further and find out what we can do to improve the local SEO of our small business.
- Update your Google My Business Information: To get your business to appear in a local search, you need to create Google My Business listing with the latest information. As you know that SEO is a location-based search that means you need to provide the address or location of your business to show your business in local search results.
If you’re a newbie or don’t know how to do it, consider choosing the top digital marketing company in Delhi/NCR.
If you fail to update your business’ address in Google My Business, then the customers won’t find you as you will not show up in local searches.
2. Be Consistent and Accurate with NAP: NAP is nothing but your overall contact information such as the name, address and phone number of your business. To improve your local business, you need to ensure that your business’ NAP is consistent and accurate across all the business listings, social media profiles, local directories, and websites.
According to the study of Moz2018, NAP consistency is extremely important for local SEO. Consistent and accurate NAP data on Google My Profile can affect your search rankings. With the help of NAP, your potential customers can find accurate information about your business, which helps in increasing your potential customers. When you choose the right local SEO services in Delhi NCR, you’ll likely to outperform your competitors because you’re not the only one doing so.
On the other hand, inconsistent and inaccurate data prevent potential customers from reaching your business which results in the loss of several potential leads. Thus, optimizing NAP is crucial to earning a better ranking in local search results.
3. Always ask for reviews: As discussed before, new customers always go through the reviews to decide where to buy the products and services. They do it to find the best options available near them. Therefore, reviews are vital in ranking your business. Google says,
Positive reviews will help your business to reach to various customers looking for your services or products. There are certain ways through which you can ask your customers to submit their reviews. You can simply ask you’re satisfied customers to write reviews or you can create links to review on your website.
Moreover, you should never ignore negative reviews, as it’s common to have negative reviews as well. You should always address such reviews and consider them in a very etiquette manner.
4. Citations: A citation is when a third party refers to your business in their lists. This includes your business’ name, address and contact information. For example, a blog is referring to your coffee shop as the best place in your area. Now, whoever will read that particular blog, will be able to trust in your coffee shop. This will ultimately increase your chances of getting attention from various customers.
Besides this, choosing the top digital marketing company in Delhi/NCR would also increase your business’ relevancy and ranking.
5. Combine with Social Media Profiles: Nowadays, billions of people are highly active on social media like Facebook, Instagram, etc. Local business owners can use social media as a tool to expand their business. This can be called a social media marketing technique.
By combining SEO with social media, you will get the desired results. Social media can help to spread awareness about your business to a large extent. It helps in increasing website traffic, generating leads, and boosting sales, promoting services, and making your business viral. It is the most inexpensive and effective way to reach the population.
Thus, local SEO has a great impact on your business. It helps potential customers to reach your business by providing them the information that they want. If you do not have a website for your business, local SEO can be extremely rewarding. It helps your business to be found in local searches and hence increases the traffic. By providing the data of your business, you are earning the trust of people.
Convinced but don’t know how to do? If so, leave your worries to us. We, at Mise-En-Place, are a team of marketing consultants and experts who offers the best local SEO services in Delhi without breaking your bank account.
We endeavor to build up your customers in an effective manner and dominate in local search results. This will surely help in growing your business and increasing its relevancy and ranking.
Visit & talk to any of our marketing specialists today!