Real estate social media marketing is incredibly important for real estate agents to reach out to their target audience. This quintessential marketing strategy would help realtors to connect with their audience where they spend an adequate amount of time.
According to a recent survey conducted by the National Association of Realtors, social media is insanely important for attaining patrons and closing deals across the industry.
Let’s take a look at the importance of social media for real estate.
- Nearly 80% of realtors actively use social media for real estate in some way, shape, or form.
- Nearly 50% of real estate businesses estimated that social media results in the highest quality lead as compared to other traditional sources.
- More than 95% of millennials begin their home search online as opposed to in-person referrals.
That’s the power of social media marketing!
Most realtors use social media applications such as Facebook, LinkedIn, Instagram, YouTube, Twitter, and Snapchat to engage and connect with their customers and prospects. It’s observed that they do often publish content that includes images, videos, IG stories, and also send messages, respond to comments, and advertise to segmented audiences.
If you want to effectively use social media to grow your real estate business, you must hire the best social media marketing company in Delhi that can do everything for you!
Top 5 Best Practices for Choose Real Estate Social Media Marketing in 2020
Here are the top 5 reasons to choose real estate social media marketing in 2020.
1. Use the Right Social Channels
Businesses can use multiple social media networks based on their product, service, and audience. You need to find out the right social network based on the location of your target audience.
It’s important to ensure that the demographics and persona of target prospects are represented in the social network demographics, including the location, education, age group, profession, and so on.
Don’t forget to discover the latest social networks for real estate. LinkedIn, for instance, is a renowned business network platform that has millions of users with multiple demographics. Make sure to leverage platforms, like LinkedIn, to target your audience where they spend their time.
Make sure you display beautiful pictures of your portfolio properties to engage users and share your contact information for direct conversations.
Tip: For more and better engagement, always try to share valuable interior design tips.
If you don’t have time to utilize the right social media channels, you can hire the best digital marketing company in Delhi to do so.
2. Post Consistently
There are many businesses on social network channels that also include brands and businesses.
These brands have established their robust foothold on these networks, making it challenging for new joiners to build and grow their businesses. The only way to overcome this challenge is to consistently publish interesting, informative, and relevant content on your social pages.
Try to consistently publish 4 – 5 content posts every day to build a strong social community and outperform your competitors. Make sure you plan your content ahead of time with a social calendar to assure of the fact you are consistent in posting on social media.
Because companies are already engaged in other core operations of their business, you can choose the best creative agency in Delhi to post 4-5 pieces of content per day.
3. Think Just Beyond Real Estate Pictures
Posting pictures of properties is like food to a body for real estate social media marketing.
But when it comes to publishing content on social media, realtors need to be more creative to look different. For example, you could share success stories and customer testimonials to emotionally engage with your audience.
You could use Snapchat, Facebook, and Instagram stories to share engaging videos of the properties on sale. Also, you could incorporate creative ideas include home décor ideas, company accomplishments, event highlights, industry, and market trends.
IGTV is a video application on Instagram that allows you to share longer videos. Try to use tools to create engaging videos of your client interviews, neighborhood walkthroughs, event coverage, sneak peek into properties, and much more.
4. Keep your Followers Engaged
Social networks are the best platforms to build a community around your brand. You need to constantly engage with your followers and connections to keep this community engaged.
Don’t forget to reply to every comment on your social pages. Also, you must respond to all the tags where your page is mentioned. Facebook messenger is another place where your followers would want to connect and you must utilize this channel to engage with your followers. Also, you could use your Instagram and Facebook story features to ask your followers questions to understand how to serve them better.
Don’t know how to use story features or do it properly? If so, hire the best social media marketing agency in Delhi that can harness the best practices to keep your followers engaged.
Another way to engage with your followers is to go live. The live feature is easily available on almost all social platforms like Facebook, Instagram, Twitter, and YouTube. You can take your audience on a live tour of your next real estate event to gain maximum real-time engagement.
5. Monitor Data & Analyze Results
In the ever-evolving real estate industry, make sure you consistently monitor data and analyzing results is a priority for those.
Make sure you use social media analytics to keep track of your content performance. This would help you to analyze which content type performs better and what isn’t! Also, you’ll likely to know what timing you should post, what time of the day do you receive maximum engagement, and which channel adds the most value.
Remember that when you’re using analytics, always adhere to the following points;
- What would be the best possible approach surrounding your brand on social;
- Which platforms and initiatives are providing you the maximum ROI; and
- How you can improve both organic and paid social strategies and messages?
If you’re into the real estate industry, you must focus on generating quality leads from your marketing strategies.
Social media marketing, as you could see, is a marketing tool to generate leads and build a long-term community where you can connect, engage, and network with your customers.
If you’re new to this world of social media marketing, we are here to help you!
Mise-En-Place is a leading digital marketing agency in Delhi that offers the best social media marketing services in Delhi to grow your real estate business to an unprecedented scale. Our fervent crew of social media consultants, experts, and marketing professionals use state-of-the-art techniques and efficiently follow the latest social media tricks so you can establish a foothold on the market and outperform others.
Leverage our proven and effective social media marketing strategies for the real estate market in 2020.